Tōno had performed as a singer-songwriter and suggested her occasional backing drummer Akane Hirose for the new band. Kobato recruited lead guitarist Kanami Tōno after an Internet search. Singer/guitarist Miku Kobato, formerly an employee of a Japanese maid café, envisioned forming a band that juxtaposed the maid image with rock music.

In late 2020, the band left Revolver Records and signed with Pony Canyon. The band's albums have been released internationally through JPU Records since 2016. Originally signed to Gump Records (an imprint of the Platinum Passport artist management and talent agency), they switched to major label Nippon Crown's sub-label Crown Stones in 2016 and later moved to new sub-label Revolver Records in 2019. The band combines a rock sound with a maid image modeled on Japanese maid cafés. Band-Maid (stylized as BAND-MAID® until March 2016) is a Japanese rock band formed in 2013.